R&D turns a reference image into a plush you can hold
Designers, pattern makers and 3D modellers working in the same building as the sewing lines. Nothing is quoted from a picture alone — the concept is modelled, cut, stuffed and photographed in our own workshop before you commit to a single bulk order.
Four things the R&D desk is responsible for
Concept & trend scan
We read your category before drawing anything — shelf price, competitor size range, what buyers pick up. The concept is aimed at a price point, not just a shape.
Construction drafting
Artwork is broken into panels, darts and seam allowances, then annotated with stitch type, pile direction and fill density so the sample room can build it without guessing.
3D modelling & render
A digital model is rendered from six angles first — proportion, face expression and pose are settled on screen while changes are still free.
Material & colour matching
Fur length, pile direction, backing weight and colour fastness are matched against a physical swatch library, not a screen. Pantone is converted to plush reality before sampling.
First physical sample in about 7 days
Because sampling sits next door to the lines, there is no queue to join and no third party to chase. A clean brief — artwork, size, target price, quantity — usually comes back as a real sample you can squeeze within a week; simple styles come back faster.
- Six-angle render before anything is cut, so proportion is agreed first
- Physical sample with the actual fur and fill, not a stand-in fabric
- Sampling fee quoted up front and deducted from the bulk order
- Revision rounds logged, so the sealed sample is the last version — not a lucky one
Four fabrics that cover most briefs
The R&D desk keeps production-grade swatches on hand, so hand-feel is a conversation about a physical sample rather than a guess from a photo.
Crystal super-soft 1.0–1.5 mm
Short pile, dense and smooth — the default for cartoon characters that need a clean printed face.
Crystal super-soft 3.0–5.0 mm
Mid pile with a soft hand and good recovery — cushions, keychains and mid-size plush.
Crystal rabbit fur 6–10 mm
Longer, fluffier pile for lifelike animals and anything that should feel expensive in the hand.
Saile velvet 3–5 mm
Matte, velvet-like surface with excellent colour saturation — strong for home and gift lines.
Have a drawing, a photo, or just an idea?
Send it over. The R&D desk replies with a feasibility read, a recommended construction and a sampling plan — usually within one working day.