Marketing decides what your customer sees before you quote a price
A plush only sells if the photograph, the size chart and the shelf story line up. This team reads the category, builds the catalogue, shoots the product and hands distributors a launch kit they can use the week the carton lands.
Four things the marketing desk is responsible for
Category & competitor read
Shelf price, size band, material and packaging of the styles already selling in your market — reviewed before a new style is proposed, so the range answers a shelf rather than a mood board.
Catalogue & photography
Every style shot on white plus a clean lifestyle set, with a measured size chart and material call-out. Files are named, tagged and ready for a marketplace upload.
Trade fairs & channels
Sample selection, booth material and follow-up lists for the shows we attend — plus the marketplace and email channels buyers actually use in each region.
Distributor launch kits
Photography, short video, copy, spec sheet and a suggested price ladder in one folder — so your sales team can launch without waiting on us for assets.
One brief, a full launch kit in about ten days
Send a style, a target market and a price band. The marketing desk works with R&D on the shot list and with sales on the price ladder, then packages the whole set — no separate request for photos, no chasing a size chart afterwards.
- White-background set plus two lifestyle frames per style
- Measured size chart in cm and inch, fill weight stated
- Material call-out written for end customers, not engineers
- Short video loop for marketplace listings and social
- Copy in EN / CN, translatable without rewriting claims
Three channels, one consistent story
The same photographs, the same specifications and the same claims run across all three — so a buyer who finds us on a marketplace recognises the site when they check us out.
Trade fairs
Sample selection and booth material prepared by this desk, with a qualified follow-up list handed to sales within a week of the show closing.
B2B marketplaces
Listing copy, image sets and category placement maintained with the online team, so the storefront and the marketplace never contradict each other.
Catalogue & email
Seasonal catalogue updates and a plain-text email to existing distributors when a new style or material lands — no spam cadence, only news they can use.
Who the marketing desk works with
Online Team
The site, listings and search side of the same story — assets built here are published and measured there.
Meet online →
Sales Team
Marketing ends where a named contact begins — qualified leads and price ladders are handed over, not dropped.
Meet sales →
R&D Team
Category findings feed the next range review; R&D turns them into shapes, materials and a first sample.
Meet R&D →
Need images and specs for your own channel?
Tell us the market and the channel. The marketing desk sends the asset set that fits it — or the catalogue, if you just want to see the range first.